With which the company introduces changes, it is not the first of 2019. In addition, they have decided to name each of these updates using the month and year in which they will be applied. It was last September 24 when Google made the announcement through its Twitter account and, as an SEO agency , we can only be email address to these changes and, using our blog, share them with you. This update to the search ranking algorithm is called the "September 2019 Major Update." To try to ensure that it affects the organic positioning of websites as little as possible, it is advisable to be forewarned and know what awaits us. What to do if the update has affected us If this profound update of the Google algorithm significantly affects the positioning of a certain website, there are a series of tips to take into account. Remember the email address of offering the user the best possible content, since that is what Google's algorithms reward. By the best possible content we mean: Original information, research or analysis. Substantial or complete descriptions of the topics. Insightful analysis or interesting information. Avoid copying or rewriting content. That the title of the page provides a descriptive and useful summary of the content.
In addition to the above, Google recommends that we present the information in a way that invites trust, with clear sources. Of course, without spelling or style mistakes. What do the changes in the Google algorithm imply? The Google algorithm is the way that the search engine has to position the pages before a search. It changes about 500 times a year and sometimes it's hard to keep track of it. Therefore, it is necessary to be well aware of important changes such as Panda and Penguin and know how they affect SEO. As you surely know if you read the Optimizaclick email address email address , Google has numerous bots that update different factors on web pages. Some are: Panda: bot focused on classifying web pages based on the quality of the content, evaluating whether users are satisfied with the results of their search. It basically penalizes low-quality content, either because it is very short or because it provides little relevant information or it is poorly written.
It was first released on February 23, 2011. Penguin: This bot focuses on analyzing links on web pages, rejecting artificial links and penalizing web pages that incur bad SEO positioning practices ( Black Hat SEO ). Among other things, it detects low-value or purchased links. So that Penguin does not penalize you, respect Google's guidelines and passively generate links through your content. It was first released on April 24, 2012. Google Hummingbird – This is not an update, but a completely new algorithm that focuses on semantic search and the knowledge graph . It was launched on August 20, 2013. Semantic search means that Google is able to identify what we are looking for even if the terms are email address or insufficient. As for the knowledge graph , it is a Google feature that searches for connections between concepts to provide more information in searches.